miércoles, 13 de octubre de 2010

On McLuhan

Escribe McLuhan en 1974:

“Transmitted at the speed of light, all events on this planet are simultaneous. In the electronic environment of information, all events are simultaneous. There is no time or space separating events. Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session. The absence of space brings to mind the idea of the village. But actually, at the speed of light, the planet is not much bigger than the room we’re in. In terms of time and the speed of the events that are programmed, they hit each other so fast that even a village is too big a thing to use for comparison. The acoustic or simultaneous space in which we now live is like a sphere whose center is everywhere and whose margins are nowhere.”

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